Upcoming Events

Lynda McDaniel
Your Inspired Writing Coach

Even as a kid, Lynda McDaniel loved to encourage the creativity of her young friends. Today, she coaches and inspires adults to confidently produce books, blogs, and articles to promote their passion in life. 

So how did she become a writing coach? Of course it started with lots of writing. Lynda’s 
written 1,200+ articles for major arts and culture magazines such as Southern Living, Country Living, AmericanStyle, NICHE, Southwest Art, Yoga Journal, Associations Now, American Cinematographer, Arches, Chile Pepper, and Restaurants USA. Newspaper articles about art, food, and business ran in the Atlanta Journal Constitution, Charlotte Observer, Seattle Post-Intelligencer, and washingtonpost.com, among others. 

In addition, Lynda has authored a dozen books, including two award-winning books: Words at Work and Contemporary Hawai’i Woodworkers. She is currently working on two new books about creativity and the writing process. Lynda has also coached executives and staff at organizations such as Microsoft, Visa, Citibank, and University of Washington to help them write more effectively. She’s looking forward to doing the same for Made Local.

Grab Your Customers:  How to write business, product, and professional profiles that increase sales

Free Workshop for Made Local Marketplace & North Bay Made
By Lynda McDaniel, Your Inspired Writing Coach

Wednesday, November 19, 2014
6-8pm
Share Space, 533 5th Street, Santa Rosa
Free - but you must pre-register here
Donations Welcome!
  
You’ve got a great story to tell—a story that no one else has. In fact, your story is almost 
as important as your product. That’s because all of us—your customers, gallery owners, 
friends, and family—are wired for stories. Scientists have proven that stories light up our 
brains and trigger emotions, where we buy and buy in.

This workshop shares proven techniques to add oomph to your profiles, which you can use 
in your galleries, stores, newsletters, articles, blogs, Web pages, books—even your 
Facebook pages. You’ll learn how to: 
1. Deconstruct artist bios to find a blueprint for yours 
2. Brainstorm about your accomplishments and your vision
3. Write your first draft fast (and other speedwriting techniques)
4. Use similes, anecdotes, examples, and case studies to reinforce your message
5. Add creative techniques to make your profiles shine
6. Create a call to action that ensures the response you want 

We’ll roll up our sleeves and explore all these possibilities, reserving time for actual 
writing and coaching. I love helping people get over the hurdles of writing—everything 
from how to chase away the fear of a blank page to how to create a polished piece.
You will leave this lively presentation with a renewed sense of confidence and new 
techniques for writing—and finishing—your profiles and other promotion materials.
Picture
PLANNING FOR YOUR LONGEVITY
12 month workshop series for developing your personal plan
3rd Tuesday of each month - next class Tuesday, November 18, 2014
Time: 6:00-7:30pm
Location: Share Space, 533 5th Street, Santa Rosa - 2nd Floor
Cost: Donations welcome

This monthly class series is hosted by The Collaborative on Positive Aging.  Topics will include:
  • Relationships
  • Balance & Self Care
  • Finances
  • Living Arrangements
  • Meaning and Purpose
  • Work and Volunteerism
  • Much More!

For more information, please call Mary 707-525-0143 or email: information@councilonaging.com